I remember watching this video of Steve Jobs talking about Apple’s strategy of targeting creators with powerful, cutting edge computers. This was a few decades ago and evidently Apple did find a lot of success with this market segment, making a name for itself among the best designers. However, over time, not just Apple, but pretty much all the big brands have lost the connection with this discerning group of consumers.
Apple doesn’t give you the best hardware now, and when it does, it expects you to shell out a ridiculous amount of money for it. Hardly a problem for some of design studios, who can justify the exorbitant cost and need an Apple machine for certain tools which only run on Mac OS. However, for many agencies for whom spending a lot of money should come with concomitant performance, Apple is losing appeal slowly. What else then?
There are other brands who offer ‘High-end workstations’, which surprisingly enough are not in sync with the times or what designers really need. They are black boxes, with fixed configurations which are generic in purpose. Every workstation needs to be different because every workstation user is different. Video editors, 3D artists, and graphic designers need powerful PCs which can liberate them from long rendering times and free up time to create.
That’s why EasyPC believes in building a custom PC for discerning designers. We have built moderately powerful to high end design PCs for education start, design studios to design schools. They all had different needs which we understood before setting out to propose a solution, because only then can we hope to solve the customer’s problem.
Here are some pictures we built for Srishti college of design last week which are going to be used in some cutting edge work in Innovative product design. These PCs are absolute beasts with the following components whirring silently under those colorful LEDs.
PC Components we used
- Processor : Intel i7 7820X
- CPU cooler : Corsair H115i
- Motherboard: MSI X299 SLI Plus
- RAM : 8×4 GB 3200 MHz
- Graphics card: Zotac 1080Ti Amp Extreme 11 GB
- Hard disk : 4 TB Seagate HDD
- SSD: 1 TB Samsung Evo 860
- Case: MasterBox 5T
- Power Supply: Cooler Master V850
And finally we also have a video of the PC with some funky lighting below. While the lights don’t do anything technical, this enables personalization of your PC. Say you like blue lighting in your room, you can actually mess around with the settings to get exactly what you need.